See more of this title: Cultivating Diversity in FundraisingSee more by this author: Janice Petty &
Janice PetteyAn important roadmap for fundraising in today s multicultural communities
Raising money in today s diverse communities is a growing challenge for fundraisers and philanthropists, requiring thoughtful strategies, successful collaborations, and a respectful understanding of people s differences.
In this groundbreaking new book, the author examines today s four major ethnic groups African American, Asian American, Hispanic/Latino, and Native American in terms of their diverse histories, traditions, and motivations, and then applies this information to the proven components of successful fundraising. The result is a timely and important look at how fundraisers can use an understanding of ethnic differences to create a vibrant and balanced nonprofit center through both individual and collective efforts.
In clear, easy-to-understand language, Cultivating Diversity in Fundraising answers the following critical questions:
- Who are diverse donors?
- What are their charitable traditions and interests?
- What fundraising methods will be successful in diverse communities?
- What can fundraisers do to include more diversity in fundraising efforts?
Designed as a guide to fundraising as well as a strategic update for existing fundraisers, this book should be required reading for anyone working in today s nonprofit sector.
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- Cultivating Diversity in Fundraising (9780471403616)
- Category
- Publisher
Author: Janice Petty & Janice Pettey
Publisher: John Wiley & Sons
Binding: Hardcover
Pages: 312
Weight: 1lbs 11oz
Published: 11/2001
Series: Afp/Wiley Fund Development
Subject: Books, Business
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